Tourism Is Transforming Coal Country—And Cora Gnegy Says We’ve Only Just Begun

For decades, the narrative in coal country has been one of economic decline and population loss. But in a powerful new episode of The Good Government Show with Dave Martin, Cora Gnegy, Tourism Director and Economic Development Coordinator for Giles County, Virginia, makes the case that a new era has arrived—fueled not by extraction, but by exploration.

“We’re not waiting for the past to come back—we’re building something new,” Gnegy told host Dave Martin. “Tourism and outdoor recreation are now our largest in-community employer. And the impact? Over $35 million in tourism spending in Giles County last year alone.” That’s in a rural county with just 16,000 residents, no chain hotels, and no interstate access.

Gnegy shared how Giles County and surrounding regions are leveraging their greatest natural assets—rivers, mountains, trails, and community spirit—to build a thriving economy. From ATV parks and kayak outfitters to scenic lodges and the famous New River Water Trail, local leaders are creating jobs while protecting the land. “These aren’t just fun jobs,” she said. “They’re meaningful jobs. People come here for the experience—and stay for the people and the purpose.”

This episode also touches on regional transformation sparked by the designation of New River Gorge as a National Park, a $639 billion outdoor recreation economy, and how good government means getting involved before frustration sets in. “If you don’t tell us there’s a problem,” Gnegy says, “we can’t fix it. Engagement is the heartbeat of public service.”

Listen now to the full episode at GoodGovernmentShow.com, Spotify, Apple Podcasts, or wherever you get your shows. And don’t forget to share it with someone who still thinks coal country’s best days are behind it.